AI ethics and values

The trail to equality starts with transparency, education, inclusion, community, and the commitment to making a better world.

"We know the technology is not inherently good or bad. It is what we do with it that matters. And that is why we are making the ethical and humane use of technology, a strategic initiative at Salesforce. We have to make sure that technology strengthens our societies, instead of weakening them. Technology needs to improve the human tradition, not undermine it."

Marc Benioff
Salesforce, Chairman & Co-CEO


Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all.

Learn more
We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.